Connectivity is no longer stationary- we are accessing each other and information wherever our mobile devices will allow. You can’t walk down the street and not see someone texting, talking on their cell phone, or listening to their iPod. It is clear that we like to have access to updated content 24/7, and who is to say that this content can’t be from your nonprofit organization because it looks like social media is going mobile.
According to Nonprofit Tech 2.0, there are more than 65 million active users accessing Facebook through their mobile devices, and the number is steadily increasing. A majority of the social media sites like Twitter, Facebook, and LinkedIn have already adopted mobile websites, and two non profits that are leading the way in this technology are the National Wildlife Federation and the World Wildlife Fund. Also, nonprofits are adopting mass text messages that can be sent out about your cause to your followers, which your NPO could use to drive them back to your blog or Twitter for more information.
Some non profits are also starting to recognize the possibility of getting their message out to the public through an iPhone which has applications and features that can allow their supporters to donate through their phones. According to an article on The Chronicle of Philanthropy, Apple is developing an application called Givabit that would profile a new nonprofit everyday and prompt people to donate to that organization. Although expensive to adopt and implement, this feature could be useful because you can inform your supporters and volunteers on your social media sites about this new technology, which will open one more avenue of communication between you and your audience.
It is important that with the rapidly changing way we receive our information that your NPO has the capabilities to reach these ever-changing audiences. These new innovations are important to understand because the ability to reach donors and volunteers is changing, which means your social media strategy will need to be altered to accommodate these new methods of communication.